The YouGov website has this week scaled new heights in demographic profiling. A quick search for, say, a food you find delicious or a television programme you enjoy, will give you an educated estimate of which area of the country you’re from, what age bracket you are in, what professional field you work in, how much you earn a month, whether you lean left or right politically and all your tastes in music, cars, clothes and food. It does this by combining data from a sample size of people who have expressed a liking for the same term.
Needless to say, this has caused the fair amount of consternation on Twitter.
Any insight for party leaders and spin doctors into their core voter demographic? Yes, undoubtedly.
Dave makes a killing on the South Coast.
Ed Miliband. Big in Yorkshire.
Nick Clegg. Still raking in the students, but only the male ones.
And it gets better.
Love their lobster and caviar, the Cameroons.
And the Milibabes like their comfort.
Who needs Sky anyway? All the Kippers need is the BBC.
But it’s all a bit trivial really, isn’t it? At the end of the day, when all’s said and done, there’s only one major political figure that pulls in the female vote. Viva la revoluccion!